Your Future in SUPER Automatic Espresso Machines
What's Brewing in Your Future?
After petroleum, coffee beans is the second largest commodity in the world employing over 20 million people. Coffee continues to be the largest single contributor to the food-service economy, accounting for nearly 30 percent of all available food-service dollars.
"Consumers are responding to the wider variety of coffee options now readily available to them," said Robert F. Nelson, president and CEO of the National Coffee Association (NCA). "Coffee has become a treat as well as a staple, and Americans are enjoying this happy duality."
According to NCA, in their 2004 survey 'National Coffee Drinking Trends', nearly eight out of 10 Americans drink coffee, with over half of the population drinking coffee daily. More importantly, daily specialty coffee consumption spiked from 12 percent to 16 percent this year.
This year has also shown the first noteworthy spike in seniors' specialty coffee consumption. Coffee drinkers age 60 and older appear for the first time to have shifted consumption toward gourmet coffes, up from 9 percent to 13 percent. This finding signals a significant new shift in the attitude of older Americans toward a variety of coffee options.
Among all age groups, the convention uncovered an increase in out-of-home consumption, a shift from recent trending toward in-home consumption. Among coffee drinkers aged 25 to 29, out-of-home consumption jumped from 42 percent to 66 percent, and among those aged 30 to 59, from 33 percent to 46 percent.
SUPER Automatic Espresso Machines:
The consumption of specialty coffees has become remarkably relevant and
contemporary. Coffee houses and coffee bars are now an everyday part
of the national landscape and an essential ingredient in many social
gatherings. The trend toward gourmet coffee (espresso-based
cappuccino, latte, etc.) reflects a continued shift in preferences, as
coffee drinkers are now seeking higher quality and a greater variety
in the coffee they drink.
The sale of gourmet coffee began in the United States in 1960 and grew to an
annual retail volume of just under 45 million dollars by 1970. By 1979,
the annual total dollar retail volume reached more than 750 million
dollars. By the 1980's, this volume more than doubled, exceeding 1.5 billion
dollars by 1989. Growth continued throughout the 1990's when annual sales jumped
to over 5 billion dollars of specialty coffees sold per year by the beginning
of this millennium, with no slowing down in sight.
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